SERVICES
We offer all what you have been looking for.
BUSINESS RESEARCH
Laying the Right Foundation
The foundation of a successful business is based on the analysis of its strategic environmental factors.
We at Navrang, conduct in-depth study of public understanding about the product, service and brand with the help of our skilled in-house and external research agencies. Thus creating a stepping stone for a strong marketing future for the brand.
Thus creating a stepping stone for a strong marketing future for the brand.
Our detailed research, technical as well as generic public understanding helps us to see the results of the activity being planned for the brand and also tweak the same based on consumer preferences. This gives rise to a new era of marketing, known as Target marketing.
BUSINESS PLANNING & STRATEGY
What Comes Next!
A strategic business plan is a step-by-step guide any man puts in writing to achieve his business goals and objectives.
The five primary elements of the plan that we at Navrang focus on are; the Company’s Vision, Mission Statement, Critical Success Factors, Strategies and Actions for Objectives, and a Prioritized Implementation Timeline.
Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy.
COMMUNICATION STRATEGY
Effective Execution of Ideas
Designing, Conceptualizing and Visualizing of creative work for all the activities –
ATL – Above the Line Marketing
ATL is a type of advertising through media such as Television, Cinema, Radio, Print, and Out-of-home to promote brands or convey a specific offer.
BTL– Below the Line Marketing
BTL sales promotion is mainly focusing on direct means of communication, most commonly direct mail and e-mail, often using highly targeted lists of names to maximize response rates.
MEDIA PLANNING & BUYING
Spot on Media Advertising
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client’s brand or product to use.
In the process of planning, the media planner needs to answer questions such as:
How much audience can be reached through the various media?
On which media (ad vehicles) should the ads be placed?
How frequent should the ads be placed?
How much money should be spent on each medium?
The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
MERCHANDISING
In Store Retail Branding
In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulate consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time.